Are you tired of being misled by dietary supplements that don't live up to their promises? Well, get ready for a game-changer! SuppCo, a company born out of frustration with the supplement industry, is taking a stand with their new certification program.
A Revolution in Supplement Transparency
SuppCo's bold move comes after their eye-opening testing initiatives revealed a shocking truth: nearly half of the top-selling supplements failed to meet basic label accuracy standards. Co-founder and CEO Steve Martocci had this to say: "It's time to set a new standard for transparency and accountability. People deserve to trust what they're buying, and responsible brands should be able to prove it."
The new certification program, TESTED by SuppCo, is a partnership with some big names in the industry, including Momentous, Thorne, and Gaia Herbs. But here's where it gets controversial...
Certifying the Truth, Exposing Failures
Jordan Glenn, SuppCo's head of science, explains that the certification is an extension of their previous testing efforts. Last year, they tested 44 popular supplements sold on Amazon, and the results were alarming. About half of the products didn't meet basic label accuracy.
The certification process adds an extra layer of assurance. It's like a closed loop system, where SuppCo's TrustScore feature helps identify potentially trustworthy products, and TESTED confirms if that trust is justified.
SuppCo's initial testing focused on creatine, NAD+, urolithin A, and berberine supplements, and the results were eye-opening. A whopping 22 products contained a mere 0% to 3% of their listed active ingredients! Brands claiming the highest serving sizes often concealed weak or absent active ingredients.
SuppCo's 2025 testing retrospective states, "These aren't borderline misses; they're breakdowns at every level of quality control. Whether it's manufacturing shortcuts, supplier issues, or intentional deception, the result is the same: products that promise much but deliver little."
TESTED by SuppCo ensures all products are tested by an independent ISO 17025-accredited laboratory. Products that meet or exceed 95% of their labeled active ingredient claims earn certification. All results, whether certified or not, are publicly available on SuppCo's product pages, empowering consumers to make informed choices.
A New Standard for Quality
SuppCo's certification process is unique. Unlike other certifications that rely on manufacturer-submitted samples or production lot tests, TESTED purchases products anonymously, just like a regular consumer would. This approach closes a significant loophole, ensuring that products perform consistently, not just in carefully selected batches.
The supplement industry is at a crossroads, according to Jordan Glenn. Consumer expectations are rising, and independent verification is becoming the new normal. Brands partnering with TESTED understand that transparency is the key to long-term success in a crowded market.
Jeff Byers, CEO of Momentous, shares, "It's easy to talk about quality, but proving it is the challenge. We chose to participate in TESTED by SuppCo because trust and accountability are the future of this industry. Transparency is non-negotiable, and brands like ours are ready to step up and prove our commitment."
SuppCo joins the ranks of organizations like ConsumerLab, NSF International, and the United States Pharmacopeia in their mission to ensure supplement label accuracy, identity, purity, and quality. But SuppCo's certification addresses a fundamental structural issue in testing, setting a new standard for the industry.
As the supplement space evolves, companies like NOW Foods have also conducted their own testing, revealing widespread labeling and potency issues. SuppCo's innovative approach to certification is a step towards overcoming these structural challenges and ensuring consumers can trust what they're buying.
So, what do you think? Is SuppCo's certification program a game-changer for the supplement industry? Will it encourage more transparency and accountability? Let us know your thoughts in the comments!
